Wittekind, Erika. THE BIG PUSH : HOW POPULAR CULTURE IS ALWAYS SELLING

Wittekind, Erika. 

THE BIG PUSH : HOW POPULAR CULTURE IS ALWAYS SELLING
New York : Compass Point Books, 2012
IL 5-8, RL 7.7
ISBN 0756545188

We hear a lot about fake news and how the media shapes the news. But did you ever think about how the media shapes what you buy and what brands are popular? How the media affects consumerism? Take  ya look at how you are being targeted. Notice how your favorite stars are wearing name brand clothes. About how products show up in movies and television. Once you are aware of this, you will be better prepared to evaluate products. Do you want them because they are important? Or because you saw them being worn by a pop star?